What message your logo design send about your business?
Every day we see several images on our Facebook and Twitter timelines, on websites which we visit, and in the games and apps, we use on our phones. If the image can properly use, it can deepen a customer or potential customers for attachment to your brand.
Also though billboards and print advertising prove that brand imagery has always had a place in marketing, it’s undeniable that it now plays a much more important role, because of social media, it has almost changed every aspect of our lives. Brands are turning to the power of technology it is an effect to attract their customers. The leading brands are using the latest technology offering like augmented reality, facial recognition, virtual apps, and a brand logo to improve their marketing campaigns. Brand identity is an urgent instrument for setting up what your identity is and how your clients identify with you for that every business needs a logo to identify their brand. It is one of the essential elements of your brand. It is a symbol by which an organization can be easily recognized on letterhead. Billboards, online, or even on products. Ultimately, it is a way to communicate with the world. it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, colour and shape, which is why logo creation is a unique speciality.
Psychology of Fonts in Logo Design
Fonts have a varying psychological impact on the viewer. The emotion generated from font choice is directly tied into the shape of the letters and psychological response to those shape. Traditional fonts such as Arial or Times New Roman were categorized as stable and mature. In contrast, ‘youthful’ fonts like Comic Sans were considered happy and casual. Lundin explains. Think about the message you want your brand to convey and pick accordingly. Font appearance is important, the most essential aspect of a good logo font is not its feel, but rather its readability. Be sure that the company name is legible, clean and readable.
The Psychology of Shapes in Logo Design
All logos have a shape. This is true whether they include an icon and text, just an icon, or only text. The 3 major shape categories are geometric, abstract, symbolic and organic and all come with their unique associations. Geometric shapes look man-made. Mathematically precise squares, perfect circles, and isosceles triangles don’t appear in nature. So, using these shapes communicates a sense of order and power.
The Psychology of Colours in Logo Designs
Colour contributes the stronger emotion in most logo design. Colours are strongly linked to emotions in the human psyche. Whether our interpretation of colours is hardwired into our brains or a combination of both. Black is a synonym for death, while in Japanese, white is the colour of death.
· A palette of bright colours appears youthful, childlike, or full of energy.
· Black and white are classic opposites that create combinations of simple, elegance, maturity and sophistication.
· Combining neutrals with an accent colour allows you to take advantage of the emotional influence of a strong, bright colour without the childlike implications of a full range of brights.
· Monochromatic schemes allow you to embrace more vibrant colours while maintaining a softer, unified feel.
Creating a logo is just one small step toward developing a strong brand identity. It defines as a reputation or a kind of product manufactured by a selected business. it’s the personality of your business and a promise to your customers. It tells the audience that this image means the name of your business or company. A strong identity can build an emotional connection with customers; it can be a long-lasting relationship with a brand.
Making an essential brand requires predictable utilization of type, shading, pictures, and language, yet it’s justified, despite all the trouble. At the point when purchasers in a flash perceive what your identity is and a big motivator for all of you dependent on a custom logo.
