What is the relationship between typography and logo design

In today’s world, a lot of businesses know how important a logo is for them and how can it describe their business in the best way possible. It is what makes a business easy to remember. If you want to make something unique that can express your brand in the best way a brand identity is what you need.

There are a lot of brands that use typography when designing a symbol for their business. Some fonts can make the viewer emotional that why it is very important to choose one that can help your business grow.

A logo is what represents a company and using the best typography means you are helping it send the message in the best way possible. That is what a client looks at when going for a brand so it is important that whatever you choose is outstanding. How exactly do you make an emblem that is so good that it helps a company grow? Let’s see below:

Know the client:

The first step when creating a logo is that the designer knows what the brand is all about and who its customers are. Knowing this is very important when it comes to picking the font and shape that will work the way preferred. The preferred way to do this is by asking some questions. The question a designer asks its clients are:

1. What’s the purpose?

2. Who is your audience?

3. Do you have any logo?

4. Any design you like?

Asking these questions is very important by doing this the designer is getting an idea of what they want from them and the way to show it. Be sure to read and understand the question carefully because what you create is exactly what a business wants from the designer. By doing this a designer will be picking the best font to create something so amazing that it grabs a customer’s attention and so good that people want to buy what the firm is offering its clients.

Identity its rivals:

The way a corporation can be different is if the logo designer knows who its rivals are. Knowing this is very important because you are creating it keeping in mind that it needs to be different from all others. The way to do this is by asking the client about them or searching on the web about those businesses.

Another way to find more about a brand is by looking at what images or colour people are using in there emblem. Knowing this can make it easy for you as you know what you should pick and what will work the best while creating a logo for the business.

Make your logo visually appealing:

When a designer sees a logo the question that comes to his mind is how I can make this more appealing. The word appealing means picking the best font and colour. There are so many font and colours how does a designer pick one that he feels will help explain the brand the best way?

Let’s start with fonts there are millions of fonts but they are classified into four different types:

· Serif: A serif is a small line or stroke attached to the end of a larger stroke in a letter. The word serif means that the symbol you are picking an appropriate, popular, safe choice and refreshing feel.

· Sans Serif: These words are without the serif. Sans Serif is used to give the emblem a stylish, unbiased and simple feel.

· Script type: If you want a font that looks like a handwriting script type font is the best choice. The script type fonts are used to give your logo a classic, original and friendly feel.

· Decorative font: These fonts are used by readers who are cross-eyed. This font is used to give the symbol an artistic and different feel.

Each font has its meaning that why you have to be very careful when picking the font as it can tell the audience about the business in the best way. With font another thing that is important for your custom logo design services is the Colour. Just like font, every colour means something.

Colour describes a person emotion or how will they feel when looking at the colour that why it’s important that you pick the colour that you know can describe a company’s logo in the best way possible. Just be sure whatever colour and font your pick keep your design simple and easy to understand.

Keeping it simple:

The main objective of getting a logo is that the customer can easily understand its purpose. Simple is what we want and not having a simple design means your logo is not that easy to understand and talking about a lot of things at one time. If a design isn’t simple people will not able to understand it meaning the company wouldn’t grow.

A lot of things go into keeping a design simple. The font picked should be the best and there is enough spacing between the characters. The colour picked is not a bright one as it can distract you from its main purpose. Let’s talk about YouTube or Twitter logo they are so simple but at the same time talk a lot create a design that is so good.

Conclusion:

That’s why it’s important to it’s so important to create to custom logo keeping in mind what the best typography is and how will people react to it.