Lettermark Vs Wordmark Logo: Which One is Best to Choose
A logo is the visual asset of the brand. It symbolizes your business and creates a unique identity. Moreover, it is a great source of effective communication that shares the core values and message of the company. To deliver it more accurately businesses has to make an effort and the right decisions to achieve their goal.
For that, it is necessary to design it from a professional designer who has good knowledge about it. If you look into more, then there are different types of logos, even though they’re all made up of typography and images. But, each has its own feel and delivers a different meaning.
Among all of them, wordmark and lettermark are the most commonly used types that have great significance. If you want to make a more professional and significant image, then it is the right choice to make.
So, before you can make the decision, you must first understand the meaning of each type. Therefore, below are some easy-to-understand explanations that you need to know about.
Lettermark (Monogram)
A lettermark is also known as a monogram logo. It is a typographic or text-based design that is used with the purpose to represent the brand identity. Usually, it comprises of few letters and initials of the business name. It is the simplest and easiest type that creates a long term association with a brand.
Moreover, it is more useful for businesses that have long names. They use the initial of their name in unique designs in the form of acronyms. These acronyms are easy to remember and become brand icons.
Many well-known brands use monogram emblems, like IBM, CNN, and NASA. For example, it is more easy and effective to say NASA, than the National Aeronautics and Space Act.
Wordmark (Logotype)
It is also a typographic or text-based emblem, but it focuses on a business’ name alone. . This type of symbol contains the full name of the company. It is useful to create the unique identity of the brand and build more recognition.
Moreover, it is very important that the name clearly convey what the company or brand provides to customers. As there is no symbol included with the custom logo design to provide any further insight into what the company does or the brand promises.
Besides, it is more efficient for businesses with a succinct, attractive, and distinct name. And when it is combined with strong and perfect typography, it creates catchy, memorable, and strong brand recognition.
Google, Coca-Cola, Visa, and FedEx are great examples of the wordmark.
Key Differences
· Wordmark is the combination of letters, while Lettermark consists of one or two letters.
· Wordmark is represented by words, whereas monogram emblem is represented by letters
· Logotype represents the full name of a company, and monogram uses the initial of the company.
Which one is best for you?
If you are a new business and want to get more recognition and brand awareness, then logotype is the best choice for you. However, make sure that you have a unique, attractive, and short name to make a more relevant and best-fit custom logo design.
The monogram is the best type; if you have a long brand name. To make it memorable and simplify, it uses the initials of your company name.
If you have a distinctive and best-fit name that represents your business perfectly, then buy a logo in the logotype. It would be the right choice to make. It has many advantages. Not only you can make recognition, but you can easily create awareness and promote your brand on fewer budgets.
Conclusion
Choosing the type of emblem is mainly depends on the personality of your brand, and the image you want to create. Hopefully, the above-provided information has given you the insights to decide which one can go better with your business.
But remember one thing; you have to be careful and smart while designing it. Because it just consists of font and doesn’t have an image to increase its attractiveness. Therefore, always prefer to buy logo design from a professional who has an eye for detail to make it perfect for you.
