A Significant Aspect Of Logo Design Is Sketching! How To Do It?

David Echor
5 min readApr 22, 2021


Logo design aims to convey the brand message to the intended audience. However, it would be a grave injustice to the company owner if the emblem lacked thought or story. That the company owner invests so that he or she can properly reflect the brand’s offerings. However, one issue that can arise is how to create a logo that effectively expresses the brand message.

Typically, logos are created using modelling tools such as Adobe Illustrator and Inkscape, etc. Designers, on the other hand, often draw out designs with a pencil and paper before proceeding. But in this technical era, sketching is considered insignificant by the majority of designers. They agree that software is a much safer option. Some designers may disagree, but I believe that by not sketching out ideas and doodling or thumb sketching, designers are missing out on an important part of their thinking and ideation process.

Sketches aid in the communication of information, the demonstration of accessibility, the visualization of user flow, and the illustration of something requiring human contact. Before beginning the designing phases, sketching will help identify possible problems and alternatives. This article will assist you in determining where to commence the sketching process.

Get to Know The Brand

Anything in the design phase progresses with a thorough analysis. Similarly, before beginning to sketch, it is critical to comprehend and read about the client’s brand. Before you pick up the pencil, it’s a good idea to learn about the product or service that your client provides to their customers. What is the target demographic, and what effect does the company have on them?

Research is where the first thoughts emerge such that you can visualize what you’re doing. Research can be of two types either you can do the market research or Consult with the customer to determine if the organization wishes to position itself in the marketplace. Direct communication with the designer will aid you in extracting correct data. The following are the queries to which you must find an answer.

• Background information on the clients

• Determine if the customers are from the upper-middle class or the lower-middle class?

• What do they hope to get out of the brand?

• What services does the company provide?

• Who are your other rivals?

Know The Key Branding Elements

Before you initiate the official sketching procedures, there are a few things you can do to ensure that the process goes smoothly. One of the most important things to remember when creating a concept that stands out from the crowd is to be mindful of the core branding elements. Keep in mind that the client’s company is distinct from those. It sells comparable services, but there would be something that distinguishes it from the competition.

To stand out and compete, you must create a custom logo from scratch that is exclusive and contains a hidden message. All of these features will only be used in the logo if you create drawings based on them. Pizza slices, for example, were the basis for the Yelp logo. Similarly, the Zomato logo was inspired by a spoon. Both of these logos were designed to make the target audience think of food, which is the industry in this situation. These two aspects are crucial to the identity of these companies.

Generate Ideas

Sketching necessitates the generation of thoughts, and the human imagination is restricted in its ability to do so. The first characteristic of a great designer is the ability to work outside of the box. There is software that can be used to generate sketching ideas. The Noun Project and Flaticon, for example, will provide you with hundreds of icons that represent your chosen subject for sketching.

Make Your Drawings

This is the most important step in the logo design process. Once you’ve done your research, you should have a good understanding of the business, its target demographic, and some simple branding elements. Now is the time to get down to business and start sketching. The trick is to not restrict yourself to drawing as many drawings as come to mind, as your imagination will deliver you many ideas if you don’t break the chain of thought.

Many artists are reluctant to draw what they consider to be unnecessary. However, don’t think about the accuracy of the sketches when you’re going through this phase. Simply keep drawing at a fast speed and at random. This process could take several days, but don’t worry; the aim is to create an appealing and original sketch that has the potential to become a spectacular custom logo design.

Create the sketch

That’s the last step before moving on to designing software. This time, you have several sketches to choose from, and it will be daunting to choose only one. The best practice at this point is to choose one sketch that comes close to representing your client’s brand message and purpose. Once you’ve determined the sketch most closely resembling the logo concept, transform it into a beautifully crafted piece of work. One point to keep in mind is that the drawing looks appealing and graceful.

Since you’ve grabbed the sketch. The next step is to fine-tune it. Begin by giving the drawing a shape. You will get more suggestions when you go through this phase, but don’t forget to include them if they improve the logo. You should consider adding more shape, line, and other geometric elements to the drawing to make it more appealing and unforgettable. The client will only buy logo design if he/she sees that you are working hard on the brand identity.

Give Finishing Touches

Let’s split this section in half. Now that you have a monochrome (black and white) drawing, it’s time to add some colour. There are several colours and colour schemes from which to pick. However, the colour scheme would work well with the logo is determined by which colour will elicit the desired core emotion. Custom logo design company are well aware that how colour plays an important role to make the logo looks attractive.

It’s time to give the logo the final touch after you’ve added the colour. You are still not at the software you have still enough time to give the logo its finishing touch in shape, lines, and colours. Correct the logo’s proportions whether it seems to be disproportionate. It’s important to remember that certain elements can overly dominate the design. Reduce their authority to influence the design.


When business owners buy custom logo design, they want their designer to put in a lot of effort. They are willing to spend thousands of dollars for the best brand identity. And, to create a great visual image of a brand, the designer should focus on the sketching process. The designer will get a feel of how the logo template might look in the end by sketching it out. This is why sketching will remain an important step in the design and development process.