6 Most expensive logo designs of all time
From mere cents to hundreds of thousands of dollars, a logo can cost. It’s really difficult to create a logo that stands out in the chaotic marketplace and be a successful visual identity of a company nowadays. As you already know the procedure of making a strong logo and may also be familiar with the huge brands which are doing wonders in the world.
If in case you haven’t aware about those brands, we are not only going to enlighten those brands and give an insight of them but also let you the vast sums they gave in creating their logos.
On number stands Symantec Brand: $1,280,000,000
The award of the most expensive logo goes to this brand. They spent 1,280,000,000 dollars in designing their emblem, the highest price ever paid for this purpose. The company provides security which ideally suited with its checkmark, that represents every procedure or task is successful. Also, the yellow-coloured circle means stability and endurance of safety and security.
British Petroleum & Marketing — $210,000,000
Since it is clearly understood by the colour used in the design that they represent a company which plays its role in eradicating environmental pollution. They keep their emblem as green as possible to send their audience a convincing message that they doing all efforts to keep everything ecofriendly.
So the company decided to buy logo of flower seemingly sprouting from the sun stands second in the list of most expensive designs. Even though the emblem was failed to convey its intended message and was subjected to joke by people, but the emblem stands still.
Accenture: $100,000,000
This emblem consisting of the corporate name, plus its values and the mathematical symbol at the end, a nine-digit fee was charged. The core point was that the organization is continually striving for the future, for progress and growth. And although the logo has faced criticism, the company is actively competing in the industry at the moment, and the name is very identifiable.
BBC:$1,800,000
Since birth, the BBC logo has become familiar to us. And this is just the same example of an investment that is efficient. For a long time, the business has been operating under this symbol and is strongly associated with the subconscious of users with accurate and fresh knowledge.
London 2012 Olympics: $625,000
There is a massive event in the world every 4 years, and it’s the Olympics, and because of the big money profits and the aggressive conduct of the host cities that want to host a better Olympic Games than the previous one to boost their prestige, that’s why the city organizing this event makes a massive investment every 4 years.
Citibank: $1,500,000
This bank’s emblem is one that lasts. It was established twenty years ago and remains familiar, unforgettable and important, as before. For this design, the bank charged the princely amount of $ 1.5 million. The most astonishing thing is the history behind this emblem.
Paula Scher with her team created this design while speaking with Citibank officials about it, she sketched it at the back of the napkin and later showed it to them saying” this is your logo” and that how it includes in world’s most expensive emblems.
Conclusion:
Before you buy a logo, remember that a correct branding design is crucial for every company to communicate their philosophy and brand voice that is why a good design is not an expense, it’s an asset for your brand.
