5 Reasons Why You Should Avoid Creating A Fancy Logo

A company’s brand is represented by its logo. That is why we must keep it simple and memorable. Since they are easy to read and appealing to the eye, simple and memorable ones have a huge impact on the customer’s mind. In comparison, the fancy and excessively embellished one is undeniably a good pictorial portrayal, but they mostly failed to stand out.

Nobody wishes to make a boring picture for their brand. But there is a big difference between a monotonous and simple minimalist logo. Consider the example of super famous brands such as Apple, Nike, and Toyota. All these brands have a simple image to represent what they do. Note: they are not tedious they are incredibly creative and one of the best images of what they offer.

One thing has been decided: a fancy logo is not a choice. Today, we’ll discuss why you don’t need a fancy brand identity and what you can do instead that’s just as effective.

They Can Be Distracting To The Customers

A logo is the first thing that the customer sees and decides whether purchase or not to purchase a product depending on it. Other factors, such as product consistency and availability, are equally significant. However, if the symbol is easy and imaginative, it can persuade them to buy it even if the quality is poor.

A fussy design, on the other hand, will make a customer hate the business. Most of the time businesses failed even they have the best product because the logo they’ve built for their company is so cluttered with irrelevant information that a buyer can’t figure out what they do. The first two designs of the well-known brand Apple, for example, are the worst examples of this case. They had needless information, making it one of the worst representations of the time.

Reduce the value of your product

While logos are not specifically associated with a product or service, they do help in the perception of how the product would appear. The look and creativity of it will influence the product’s consistency, features, and efficiency in any way. It might sound strange, but it’s real. The half-bitten apple written on every Apple package explains the product’s consistency.

The logo of a company represents its mission and the message it wishes to communicate to its clients. A custom logo can influence customer purchasing decisions, according to human psychology. Many of the elements of a symbol, such as a font, colour combination, clipart, shapes, and form, have a significant effect on the consumers’ minds and the impression they have of the product.

It can reduce your advertising credibility

When it comes to designing, there are several factors to remember, such as the final colour palette, tagline, and negative spacing. Many of these factors contribute to well-designed brand identity. But the story doesn’t end there! Following the creation of a logo, you must promote it. And you wanted to make it visible on any marketing channel you had available for this reason. For example, stationery, website icon, newspaper, business card, and brochure etc.

When you buy a logo that looks ginger breaded is hard to advertise. Since it contains a variety of colours and sizes, it is impossible to print on a variety of publicity materials, such as newspapers, magazines, and stationery. Overly embellished logos, on the other hand, are almost impossible to scale down so they lose their allure and prestige.

No Return Benefits

When we compare both simple and fancy logos, it is clear that the fancy one would undoubtedly cost more. That is right! You can also ask any designer, as he/she will undoubtedly inform you that if more work is placed into creating a bedizened design, the price rises. And there’s no reason to ponder that a flashy design is so expensive.

There are two possible explanations for this, the most important of which is that it takes far more decision-making authority and initiative on the part of the designer. When a designer is creating a fancy emblem, he/ she must look beyond the box and choose from a variety of choices. However, after a significant financial commitment, you would need a stronger brand identity. But still, a simple logo may be is valuable than this. Since you just need to spend a small amount of money and can even plan it yourself.

Lacking Industry Standards

Checking out business guidelines is the perfect way to get started with the designing process. You will also build the right logo for your business by adhering to industry guidelines. However, in order to do so, you would need to contact a custom logo design service. These businesses are working on a concept module. They must adhere to those guidelines in order to provide their clients with the best final design.

A fancy logo straddles the border between branding and art. And it’s for this reason that company owners overlook them. Not only the owners but also the consumers, dislike these designs because they cross boundaries and are outside of their industry niche. When it comes to design, every industry has its own set of rules and guidelines. An emblem shaped like doctor’s instruments or medications, for example, maybe used by a healthcare provider. A balance scale can therefore often be used to describe a law firm.

Conclusion

Pick the most well-known brand you’ve ever used. It’s got to be Apple. The transformation of Apple’s design is the perfect example you can consider when you buy logo design between a fancy and simple logo. The apple emblem was first created in 1976, and it reflects the law of gravity, which was inspired by an apple. Their second logo was much fancy as they used rainbow colour to denote the only concept ever presented to Apple was an immediate success. However, after some time, they settled on a plain monochrome logo, which is still in use today.