10 cardinal principles of logo designing

David Echor
4 min readFeb 23, 2021

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The design of your logo is crucial to the success of your company. The stamps, letterhead, website, clothes, envelopes, and flyers are specified on the business cards. This content is meant to meet clients, prospects, vendors, business partners, or even the public. Bear in mind that your logo is always the first possible consumer contact with your company. Your design must only give you a good feeling or you risk losing revenue.

Built esthetically

Your design should not be so simplistic and creative. Get well-coordinated with the colours to stop too much color. There should be well-balanced types, font, and styles or types. You will want to give it all and make it real too, please note. This is your identity.

Well crafted:

There should be an emblem. However, that’s evident. Besides, the well-designed emblem is used in all points in this article. But the concept and the implementation are two components of the build. Whichever way the design is original, smart, or light, it is short if it is not implemented properly. The brighter your idea, the sooner you can escape in execution, the darker your idea, the greater your execution would be. I have the rule of thumb that I use to post and cover designs.

Uniqueness:

The key attribute of your brand can be sold on your business logo. This could be a brief sentence or a symbolic picture/art. Your design should not at some stage be identical to the symbol of another organization so that you don’t have trust in you. Dare to be different!

Should be strong:

A nuanced emblem is a change of perspective for the consumer, or maybe a too comprehensive one. I don’t feel that everyone has the patience to see what it’s all about. Your customer would go for a brand with a basic logo design and comedy occasionally. Nevertheless, simplicity should be admirable. It’s a memorable moment!

Relevancy:

There’s enough of an emblem for your company. It will produce an impression in the mind of the audience of your brand, from its form, colour, and typeface. It is also critical that small specifics are taken into account. Choose emblem elements that complement the personality of your company. For example, a trendy font suits a highway brand than a lower brand. Be sure that the rationale behind the symbol suits the customer’s brand personality.

flexible

Recently, advertising is an indifferent contact medium. Therefore, you should be able to scale the company symbol to match a small version such as business cards, web pages, and large ones such as billboards and displays. Therefore, a logo can look fine in large or small font sizes.

fill it with colours:

Often create a black and white symbol first before creating a design. This lets you maintain a laser concentration on the idea of the symbol and pays attention to the features of the design, rather than to colours. When you’ve done the monochrome version of your emblem, apply colours to it.

Balanced artwork:

The eye can see the picture in a balanced way when you look at the symbol. Not one part of the logo overstretches the other. The easiest way to do this is to look at certain of the world’s biggest images. They mix certain colours so that nobody distracts too much from the art as a whole. Your logo can also help the time test. Make sure your template should not openly use patterns or that your logo is dated rapidly.

Should be in vector form:

In vector-based software, logos should be created. Examples of vector-based programming applications are Adobe Illustrator and Corel Draw. This is clear because of the individual resolution of the vector graphics, meaning that the emblem can be sized in any size without any lack of style and transparency.

However, there are several uses beyond this where the logo can only be seen with the vector form. These include any 3D program and thus any framework for 3D printing. Every type of graved or embossed foiling dies. For window shows, vinyl carving. Machines for sticking.

Timeless:

Another crucial aspect in the creation of an emblem is to ensure that it is eternal. It’s not a smart idea to build the symbol around if anything hasn’t happened at least 50 years ago. Good logos are built on elements to last a long, long time.

Conclusion:

These were the most crucial rules every client or a custom logo designer should take care of.

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David Echor
David Echor

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